New York Cares: Engagement for All


New York Cares


Information Architecture

User Research



Nora |  Kaige | Janet | Me


12 Weeks


UX Research

UI Design & Branding

Team Manager


For over 30 years the New York Cares hub has provided a “smarter way to volunteer” by enabling any New Yorker or say, 400,000 of them, to serve for a cause they care about.


New York Cares was an early adopter of web technology and are looking for ways to update their website.

The Challenge

How can we design a website to engage citizens of the "busiest city in the world" to volunteer for a cause they care about?


Improved information architecture & design consistency
Improve the search function & user flow
Improve the mobile user experience

Quick search for volunteer jobs

TW NYCSearch.gif
TW NYC Mobile51.gif

Make a donation


Design a minimalist UI that prioritizes increased information clarity and access for volunteers.
Streamline the search process by prioritizing the search bar, clarifying filters, and revamping card design.
Employ a clean, consistent, and approachable style identity.

Use responsive design for the mobile experience.


Our Proposed Design


Stakeholder Interviews

Online Surveys 

User Interviews

Persona Development

User Journey Mapping

User Requirements

Competitive reviews

Card sorting

Tree Testing


Site Map Creation

User Flow 

Low/Mid Fidelity Wireframe

Re-branding ideas

Paper prototyping

In-person & remotes
think aloud method

Concept Testing

Next Iteration 

High-Fidelity Wireframe



We met with the stakeholders to understand their concerns, goals, and visions for their future website. Our first step was preliminary user research. We decided to focus on volunteers as they are the major stakeholders and may need more guidance when it comes to registering for volunteering opportunities. 

Listen to Users

During our interviews, we've received many valuable feedbacks from participants that volunteer often, would like to volunteer, and those who never volunteer. 

"It too hard to read"

"It's overwhelming and confusing"

"It's functional but lacks design."

"I like the volunteer box."

"This site is not convincing or welcoming."

"This layout is messed up."

"I like the search bar but it looks confusing"

" I don't like too much scrolling."

"This website definitely needs more life."


This persona was created with observations, interviews, and questions from multiple participants. We used user persona to understand users' needs, behaviors, experiences, and goals.

Hello, I am Mia

25 years old | Graphic Designer
Bushwick, Brooklyn



not-too-demanding role in a group-setting near work.