New York Cares: Engagement for All
New York Cares
Nora | Kaige | Janet | Me
UI Design & Branding
For over 30 years the New York Cares hub has provided a “smarter way to volunteer” by enabling any New Yorker or say, 400,000 of them, to serve for a cause they care about.
New York Cares was an early adopter of web technology and are looking for ways to update their website.
How can we design a website to engage citizens of the "busiest city in the world" to volunteer for a cause they care about?
Improved information architecture & design consistency
Improve the search function & user flow
Improve the mobile user experience
Quick search for volunteer jobs
Make a donation
Design a minimalist UI that prioritizes increased information clarity and access for volunteers.
Streamline the search process by prioritizing the search bar, clarifying filters, and revamping card design.
Employ a clean, consistent, and approachable style identity.
Use responsive design for the mobile experience.
Our Proposed Design
User Journey Mapping
Site Map Creation
Low/Mid Fidelity Wireframe
In-person & remotes
think aloud method
We met with the stakeholders to understand their concerns, goals, and visions for their future website. Our first step was preliminary user research. We decided to focus on volunteers as they are the major stakeholders and may need more guidance when it comes to registering for volunteering opportunities.
Listen to Users
During our interviews, we've received many valuable feedbacks from participants that volunteer often, would like to volunteer, and those who never volunteer.
"It too hard to read"
"It's overwhelming and confusing"
"It's functional but lacks design."
"I like the volunteer box."
"This site is not convincing or welcoming."
"This layout is messed up."
"I like the search bar but it looks confusing"
" I don't like too much scrolling."
"This website definitely needs more life."
This persona was created with observations, interviews, and questions from multiple participants. We used user persona to understand users' needs, behaviors, experiences, and goals.
Hello, I am Mia
25 years old | Graphic Designer
not-too-demanding role in a group-setting near work.